Strategic and Innovative approaches for Branding Nautical Destinations

Sub-Themes:

Session A: International trends and recommendations
What can we find of difference from touristic promotion for territorial marketing and branding process? Do we have enough theory background? In the session is expected to have some high classified experts and consulters on the branding approach for nautical destinations, at an very wide areas of interested (cruises, sailing courses, marine developers, etc.)

Session B: Recent Practices
Facing the new approaches and studies that are being conducted by some of our associates, but also in other maritime cities, we shall present some practical examples, difficulties, but also some recommendations for the approach of territorial marketing under the “branding” concepts.

Session C: New Challenges
This would be the space for some strong recommendations for the future, under some speakers that can, based on other examples, justified the positive and practical possibilities for the branding approaches, so that AEMA associated could follow in the next years some of this ideas.
This can be a moment for the stimulation on network cooperation in the future.